Press Releases

Hong Kong’s “Little Gobie” Wins Best Animation Award at 2010 California Film Awards

——Film Shaped with Autodesk’s Digital Entertainment Creation Solutions

[2011-03-04, Hong Kong] Autodesk, Inc., a leader in 3D design, engineering and entertainment software, congratulates its customer T-Films Ltd., on winning the Best Animation Award at the 2010 California Film Awards. T-Films was recognized for its Hong Kong-produced animated film “Little Gobie”, which was released in both standard and stereoscopic 3D formats.
The California Film Awards recognize and celebrate important world cinema that represents the forefront of aesthetic, critical and entertainment standards in contemporary independent filmmaking and screenwriting. Partnering with notable film industry companies, film educators, directors, producers, and writers, the Awards provide a forum for talented filmmakers to be recognized for their work, creativity, and achievements.

T-Films founder Tony Tang said, “Autodesk’s Digital Entertainment Creation software allows our team to maximize creativity and put innovative ideas into practice. The production time for ‘Little Gobie’ was significantly shortened because of the Autodesk technology used, and we were able to effectively manage our budget. Gaining recognition in the United States is an honor and an affirmation of the Hong Kong animation industry’s sophisticated capabilities.” Charlie Wong, T-Films Ltd. distribution and marketing director, added, “As a world leader in 3D software, Autodesk provided excellent technical support to our team and was key to the creation of ‘Little Gobie.’”

Established in 2007, T-Films has created numerous animated and computer-generated commercials. Mr. Tang’s ultimate goal was to create animated feature films. His goal was realized through the use of Autodesk’s Digital Entertainment Creation software, and funding from Tsui Wah Restaurant, a legendary restaurant emporium. Tsui Wah Restaurant Director Mr. Lee Yuen Hong said, “Tony, Charlie and their team work with the best animation software partner-Autodesk, to create such a quality animation; they are not only winning The California Film Awards, but also winning the honor for Chinese. I am so proud of them, and also it is my honor to participate in it.”

“Little Gobie” tells the story of a reindeer’s adventure to find his lost pet dragon through a series of Christmas-themed locales. T-Films used Autodesk Maya and Autodesk Softimage 3D animation software as the core tools to create the film. These Digital Entertainment Creation tools allowed animators to exercise their creativity and generate wondrous virtual worlds while keeping the project on schedule. The software was used from the concept to final delivery, including the creation of meticulous facial expressions, smooth character movements and color management. Additionally, by using the Interactive Creative Environment (ICE) in Softimage, animators could easily create complex 3D effects like water and snow using a node-based workflow. ICE also enabled complex tools to be deployed and used without writing code. ICE provided high performance for complex 3D scenes and shortened production time by executing 3D effects in real time.

“On behalf of Autodesk, I congratulate T-Films Ltd. on winning this award. Autodesk is honored that our Digital Entertainment Creation software helped shape this beautifully animated film that has successfully entered the global market. T-Film’s California Film Award for ‘Little Gobie’ is a win for all of Hong Kong’s animation industry,” said Wendy Lee, Hong Kong and Macau Branch Manager, Autodesk Far East Ltd.

3D animation was created by Autodesk Softimage.

From right:
1. Mr. Tony Tang, Director, T-Films Ltd
2. Mr. Lee Yuen Hong, Director, Tsui Wah Restaurant Group
3. Mr. Charlie Wong, Distribution and Marketing Director, T-Films Ltd

From right:
1. Mr. Tony Tang, Director, T-Films Ltd
2. Mr. Lee Yuen Hong, Director, Tsui Wah Restaurant Group
3. Mr. Charlie Wong, Distribution and Marketing Director, T-Films Ltd

Information:

About Autodesk
Autodesk, Inc., is a leader in 3D design, engineering and entertainment software. Customers across the manufacturing, architecture, building, construction, and media and entertainment industries – including the last 16 Academy Award winners for Best Visual Effects – use Autodesk software to design, visualize and simulate their ideas. Since its introduction of AutoCAD software in 1982, Autodesk continues to develop the broadest portfolio of state-of-the-art software for global markets. For additional information about Autodesk, visit www.autodesk.com.hk.

About T-Films Ltd
T-Films Ltd is established in 2007 by Tony Tang, an experienced director and producer who have entered the industry since 1988. Having the experiences in producing over 700 minutes high quality 3D animations, Tony understands the technology is ever expanding and intends to bring it to everyone’s life by creating unforgettable feature films. Little Gobie is the company’s first animated feature films and has been globally distributed by the Weinstein Company. This film is honored by 2010 California Film Awards as the Best Animation, which is a great affirmation on local production.

Autodesk, AutoCAD, Maya, and Softimage are registered trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. Academy Award is a registered trademark of the Academy of Motion Picture Arts and Sciences. All other brand names, product names, or trademarks belong to their respective holders. Autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.

© 2011 Autodesk, Inc. All rights reserved.

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